Brand & Community

This body of work highlights graphic design created for student organizations at UCF, translating identity and purpose into clear, engaging visuals for social media. Each piece is designed to inform, invite, and connect, building a sense of community through visual language.

Working across two distinct organizations, I adapted tone, color, and layout to fit different audiences while maintaining cohesion and clarity. These designs demonstrate how creative direction becomes effective communication, transforming information into something people want to engage with.

VENSA

Venezuelan Student Association at the University of Central Florida

GDSA

Graphic Design Student Association at the University of Central Florida

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Creative Direction

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Illustration as Experience