Brand & Community
This body of work highlights graphic design created for student organizations at UCF, translating identity and purpose into clear, engaging visuals for social media. Each piece is designed to inform, invite, and connect, building a sense of community through visual language.
Working across two distinct organizations, I adapted tone, color, and layout to fit different audiences while maintaining cohesion and clarity. These designs demonstrate how creative direction becomes effective communication, transforming information into something people want to engage with.
VENSA
Venezuelan Student Association at the University of Central Florida
VENSA's logo redesign reimagines a familiar identity for a new generation. Built around the UCF Pegasus, the refresh introduces a clean wordmark, modern typography, and lighter, youthful colors; designed for versatility across multiple presentations while keeping the brand's university spirit front and center.
Created VENSA's first brand guideline, a designer-focused PDF that brings structure and consistency to the association's visual identity. From logo variations to color rules and typography, the document gives the VENSA creative team everything they need to stay on-brand across any project or platform.
GDSA
Graphic Design Student Association at the University of Central Florida
