Design &
Marketing
This section is client-based freelance work, spanning two types of graphic design projects:
Long-form collaboration, where I build a consistent visual identity for a client across multiple releases; including leading design direction for a band, developing concepts, directing photographers on-site, and handling all editing and design personally, and single-project commissions, where I translate a client's sound or vision into a standalone visual identity through graphic design, such as album and single cover design across photography, mixed media, typography, and composition.
Instagram Ad Suncoast Credit Union
An Instagram feed ad concept created for Suncoast Credit Union as part of the same design exercise for a job application. The goal was to reach Florida small business owners with a simple, direct message about commercial insurance, so the ad was built around one clear offer and one clear action: a headline that speaks straight to the audience ("Running a Florida business?"), a short value proposition about seeing potential savings, and a single strong call to action ("Start Your Quote Today"). Created with Adobe Illustrator.
The ad was designed entirely within Suncoast's existing brand guidelines, using their established color palette, logo treatment, and visual style rather than introducing new branding.
Instagram Ad Trustco Bank
An Instagram feed ad concept created for TrustCo Bank as part of the same design exercise for a job application. The goal was to speak to everyday banking customers with a simple, reassuring message about free checking, so the ad was built around one clear offer and one clear action: a headline that leads with trust ("We Checked. Still Free."), a warm, lifestyle-driven image to keep the tone approachable rather than corporate, and a single clear call to action ("Bank Smarter Today"). Created with Adobe Illustrator.
The ad was designed entirely within TrustCo's existing brand guidelines, using their established visual identity rather than introducing new branding.
Concept Work
Landing Page League of Women Voters
A landing page concept created for the League of Women Voters of Orange County as part of a design exercise for a job application. The goal was to help first-time and infrequent voters feel prepared for the upcoming primary election, so the page was built to be simple, mobile-first, and easy to act on: it leads with a clear message about the voter's role in local decisions, points people to three straightforward next steps, and breaks down what's actually at stake in the election. Community testimonials and a nonpartisan FAQ were added to build trust and answer common hesitations. This was created with Figma and Adobe Illustrator.
The entire page was designed within the League of Women Voters' existing brand guidelines, using their established colors, typography, and tone rather than introducing new branding.
Que Te Encuentres
with Estáticos
A hand-crafted album cover created using mixed media techniques, combining printed photography, paper cutting, and graphic composition. The design layers a film-style concert photo with a cut paper silhouette, unified by a bold red monochromatic palette that creates depth through texture contrast rather than color variety. The silhouette breaking out of the photograph's frame was an intentional design choice to suggest absence and presence simultaneously, reinforcing the emotional theme of the title. Color theory principles guided the use of red as the dominant hue, creating visual tension and energy, while the aged, grainy aesthetic of the photo grounds the piece in nostalgia.
El Cine
with Estáticos
The first project is inspired by Old Hollywood and the magic of movie theaters. That feeling of stepping into another world. It celebrates cinema as something special and nostalgic. I created the concept, directed the shoot, and handled all editing and design.
Cenicienta
The second project reimagines Cinderella with a twist, dreamy, romantic, and quietly sad. It explores the feeling of living inside someone else’s fantasy.
I translated that soft, melancholic mood into the visuals, creating an atmosphere that feels delicate and haunting, like a fairytale just after midnight.
With Estáticos
