About the client

The Lifeboat Project is a nonprofit organization dedicated to supporting human trafficking survivors. Through their flagship initiative, The Compass Program, they provide a safe, trauma-informed space where adult survivors can access long-term, individualized care, helping them rebuild their lives, achieve self-sufficiency, and realize their own vision for the future.

Their mission extends beyond direct support: they work to raise public awareness of human trafficking to protect those at risk and advocate for those still seeking freedom.

Project overview

As part of a school project, I conducted a social media rebranding (with my team) analysis for The Lifeboat Project, a real client with real stakes. The goal was to evaluate their current digital presence and develop strategic recommendations to better reflect their mission, reach their target audience, and amplify their awareness efforts across social platforms.

Why this project matters

Working with a real nonprofit on a cause as sensitive and important as human trafficking support required both strategic rigor and genuine empathy. This project reflects my ability to adapt communication strategy to mission-driven organizations, handle complex subject matter thoughtfully, translate data into clear visual storytelling, and deliver actionable insights to a real stakeholder audience.